The Great Photographic Myth: Pricing and Value

Hi everyone,

Thanks for taking the time to visit. I wanted to briefly discuss the notions of Pricing and Value in Professional Photography. There are a lot of ways to not only misunderstand, but also to be completely misled by a Photographer who is being less than honest with you, the client.

I am going to stick within the world of Wedding Photography for now, as the primary purpose of this business to provide exceptional imagery at a rate everyone can afford. And to also explain why we charge what we do when everyone else charges significantly more.

If you do a search for "San Francisco City Hall Wedding Photography", the results are numerous. You will find rates from $599 to $5,000. Some of these Photographers have amazing reviews and work and I believe the rates they charge are commensurate with their level of experience. That in itself is fine. You build up a business and reputation one client at a time and as you grow your rates typically do to. But it all comes down to what people are willing to pay.

I find that nowadays there are just too many resources for a couple getting married to look over. To add to this confusion are friends and family swearing that a "good Wedding Photographer charges at least $2500, etc.", firmly planting the notion that you spend more for better images. Absolutely, unequivocally, not true.

While there remain gifted photographers who put the maximum amount of artistry and effort into  their craft and deserve higher rates, they are unfortunately the minority. What we have left are individuals who want to deliver the basic terms of their contract and make additional money from you any way they can. This is usually done by offering all kinds of "upgrades". From higher-resolution files to astronomically-priced prints, this is the bread and butter for the average wedding photographer. So a teaser rate that gets your attention is just that, a way to pique your interest before you are hit with a barrage of additional and quite frankly, worthless, fees.

I don't subscribe to that way of doing business. While we are a company that needs to turn a profit to survive, our rate is ample compensation for the amount of time we will be spending with you during your shoot, and after when we edit and send you your prints and images. I want good photography to be affordable, I don't want to try to sell you anything you don't need and I also think you should be able to do anything you want with your photos. So our $350 San Francisco City Hall Wedding Package was born from this belief. 

We look forward to working with you.

SF City Hall Photo


The Staff